College of Business Advisory Board Member Wendy Wiseman, President and CEO of Constellation Collective
As one of the longest serving members of the College of Business Advisory Board, Wendy Wiseman has seen firsthand for 10 years how the college – and Bellevue University as a whole – operates as an entrepreneurial organization.
“If the market needs it, if students need it, Bellevue University finds a way to deliver. The College of Business is no exception to this. In fact, it’s been especially gratifying to be a part of the innovation delivered by this college for years. The College of Business leads in offering unprecedented access to relevant learning and degree programs needed by students of all ages today,” Wiseman said.
Wiseman is president and CEO of Constellation Collective, a full-service marketing agency based in Omaha with clients nationwide. She brings a wide range of experience to her role on the advisory board. Early in her career, Wiseman cut her chops as a marketer for large but “disruptive” corporations.
“Big, but not ‘corporate,’ not afraid to think differently and upset the apple cart to bring new, fresh, needed products and services to the market,” she said. “My marketing career was built around seeing the prospect we want to reach and thinking about what we want that person to hear, think and feel about the brand. When you approach what you do with this entrepreneurial mindset – no matter how big you are, and no matter if you wish to start your own company or succeed in an established one – you will have an edge that works.”
Wiseman’s advice to those aspiring to start their own business is threefold:
- Know that you will live for your idea/your business. New businesses require constant care and feeding, and that can mean a lot of your time. But, with passion for your idea, it won’t seem like work, and with the right skills and knowledge, the sky’s the limit.
- Learn as much as you can about your concept, competitors, the market, demand and never stop learning.
- Don’t be afraid to have people call your baby ugly. Now is not the time to keep your idea to yourself. Run it by as many people as you can.